Delighted to be involved on this Orange 2012 project with So Design
Creative director Steve Haskins produces illustrations that are painted full scale onto urban buildings, making use of existing architectural features.
Quite an organisational mission for Steve and team, as before anything can be painted / filmed / photographed. Locations, permissions and access first need to be sorted.
Shot over 2 weeks in Birmingham and Bristol, it was fascinating to watch the artists in action, at great speed they reproduced the illustrations in exact detail and scale, simply working from A4 prints.
This certainly lends interest to otherwise drab, unsightly buildings. I wonder how long the artwork is expected to last the elements? Also, did it encourage 'marking' by street gangs? Not to be negative, I think this project was an interesting and worthwhile endeavor.
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